{"id":9120,"date":"2026-06-09T15:48:56","date_gmt":"2026-06-09T15:48:56","guid":{"rendered":"https:\/\/waveit.ar\/?post_type=caso-de-exito&#038;p=9120"},"modified":"2026-07-06T12:33:02","modified_gmt":"2026-07-06T15:33:02","slug":"sitio-institucional-surco-seguros-embudo-conversion","status":"publish","type":"caso-de-exito","link":"https:\/\/waveit.ar\/en\/caso-de-exito\/sitio-institucional-surco-seguros-embudo-conversion\/","title":{"rendered":"Surco Seguros"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Seguridad, formularios e integraci\u00f3n en el sitio de Surco Seguros<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Surco Seguros es una empresa con m\u00e1s de 100 a\u00f1os en el mercado. Su sitio institucional cumple un rol clave para transmitir confianza y acompa\u00f1ar la conversi\u00f3n de potenciales clientes a trav\u00e9s de formularios integrados con su sistema interno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando tomamos el proyecto, el sitio ten\u00eda dos problemas cr\u00edticos: estaba infectado con malware y varios formularios importantes del proceso comercial no funcionaban correctamente. Eso generaba riesgo sobre la seguridad del sitio y tambi\u00e9n sobre el ingreso de leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un sitio vulnerable y con fallas en conversi\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En la revisi\u00f3n inicial detectamos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WordPress desactualizado<\/li>\n\n\n\n<li>Falta de resguardo en\u00a0wp-admin<\/li>\n\n\n\n<li>Vulnerabilidades b\u00e1sicas de seguridad<\/li>\n\n\n\n<li>Contenido generado por malware<\/li>\n\n\n\n<li>Formularios con errores de c\u00f3digo<\/li>\n\n\n\n<li>Integraci\u00f3n ca\u00edda por un servidor no seguro<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo lo resolvimos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trabajamos sobre dos frentes principales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primero, realizamos la detecci\u00f3n y eliminaci\u00f3n de malware, actualizamos el sitio, corregimos usuarios, limpiamos el contenido malicioso y aplicamos est\u00e1ndares de seguridad para WordPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, corregimos los formularios con c\u00f3digo personalizado y reparamos la integraci\u00f3n con el sistema interno para restablecer el circuito de ingreso de consultas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Resultados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de la intervenci\u00f3n, Surco Seguros qued\u00f3 con un sitio m\u00e1s estable, seguro y preparado para sostener su embudo comercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los principales resultados fueron:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitio m\u00e1s r\u00e1pido<\/li>\n\n\n\n<li>Sitio libre de virus<\/li>\n\n\n\n<li>Eliminaci\u00f3n de redirecciones maliciosas<\/li>\n\n\n\n<li>Formularios funcionando correctamente<\/li>\n\n\n\n<li>Leads ingresando sin problemas al sistema interno<\/li>\n\n\n\n<li>Embudo de ventas operando con normalidad<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Impacto en el negocio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Surco Seguros pas\u00f3 de tener una web vulnerable y con fallas en conversi\u00f3n a contar con un sitio institucional m\u00e1s seguro, confiable y alineado con su operaci\u00f3n comercial.<\/p>","protected":false},"featured_media":9582,"template":"","meta":{"_acf_changed":false,"_angie_page":false},"class_list":["post-9120","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Correcci\u00f3n del embudo de conversi\u00f3n | Surco Seguros<\/title>\n<meta name=\"description\" content=\"Recuperamos el sitio institucional de Surco Seguros, eliminamos malware y reparamos formularios e integraci\u00f3n para normalizar sus leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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